At Action Plan International Ltd, we employ a multidimensional approach to all our projects.

Depending on the research problem and target audience, we utilize the best fit approach:    Qualitative Techniques including FGDs, IDIs , Observation and Participatory (Ethnography); Quantitative Technique including Diary, mailing, online   and offline panel, in home, Central Location Test (CLT), Extended depth Interview (EDI), Key Informant Interviews (KII), product Placement Test, In-use etc.

Sometimes, consequent upon the problem and the objectives to be addressed, we may be required to use more than one of the approaches in a particular study.

Bearing in mind that the quality of respondents in any research work in Nigeria, is a huge disincentive to clients’ peace of mind, at API, all target audiences are recruited with their peculiarity in mind while leveraging our robust research database built over past 10 years.

This helps to authenticate the quality of respondents and alley any doubt in the capability of the findings in making business decisions.